Gone are the days when manufacturers of chinese mobiles, they were slightly stigmatized brands, which hardly sounded familiar to most android phone users.
But little by little things are changing and their names are becoming more and more popular. And the proof of this is that Leagoo has become a sponsor of Tottenham, one of the strongest teams in the English Premier League.
Leagoo becomes Tottenham's new sponsor
Presented at a press conference
On August 17, a press conference was held in London in which Leagoo was presented as the new official sponsor of Tottenham, thus being the first Chinese mobile sponsor of the popular British team.
5 year agreement
The sponsorship agreement will begin this year 2017, and has been agreed for five more years. Therefore, Leagoo It will be the sponsor of the British team until 2022. The idea of the brand is to popularize its image among the citizens of the United Kingdom and more specifically among Tottenham fans. Also in the same way, advertise your brand in other countries through the continental competitions that the team plays.
In principle, it seems that the name of Leagoo will not be the main one that will appear on the team's shirts, although a series of marketing actions will be carried out, related to the company being better known in the United Kingdom, such as advertisements for television and internet, on models of their smartphones such as the Leagoo T5, among others.
In fact, the brand has already launched a website especially designed for Tottenham fans, where they can find information on both the popular football team and Leagoo company products.
- Leagoo & Tottenham
Chinese mobiles and football, an increasingly common binomial
Although it is the first time that Tottenham has chosen a manufacturer of chinese mobiles, the reality is that these types of brands are getting closer and closer to football teams. Without going any further, the brand Living It was one of the sponsors of the last World Cup, when it was still beginning to stand out.
In Spain, for example, Oppo is one of the sponsors of Barça. Even players like Messi have allowed themselves to be sponsored by brands like Huawei, which, although better known, is still a Chinese brand. In short, football and mobile are starting to be sectors that are increasingly united.