The facility we have to read the email from the mobile, means that despite the popularity of other more recent media such as WhatsApp, Telegram or social networks, advertising and promotion via email is still very much in force.
It is what we know as email marketing, a very powerful promotion strategy used by most large, medium and small companies to publicize their products or services.
What does email marketing really consist of?
Advertising or sales channel
The traditional banners that we find on websites or in Android apps and games can be a bit annoying for the user. Instead, email marketing is usually an informative technique, to which we usually subscribe. If we are interested in what it offers us, we will read it, and if not, we can always store it as read, without it being a problem for us.
Generation of brand image
It is also possible that an email marketing campaign does not have the objective of selling directly, but gain the trust of potential customers.
For example, a chain of gyms can create a mailing list in which they send their clients information about exercise routines and diet. In this way, he would be empathizing with them, without aggressively selling them, they simply maintain a relationship in which the gym offers them training and nutrition advice.
Of course, for this to be useful, it is necessary to create interesting content, information that is highly relevant to the target user, that customers do not see as pure advertising.
Mailing lists, a very practical tool
More and more brands are choosing to use Mailing lists. This is nothing more than a database in which users register their email, to later receive information.
In this way, the emails would not reach users indiscriminately, but only those who were interested in the subject.
For example, if you are a fan of an Android game, you can join their mailing list and receive information about Tricks and utilities, which you will read with pleasure, even if they have some publicity, because they are related to a topic that interests you.
Email marketing yes, spam no
A mailing list or an information campaign about a product that interests us can be very positive. However, it never will be, a large number of messages in which we have not the slightest interest, nor does it offer us anything. The limit between email marketing and spam can be quite diffuse, and it is the obligation of the manufacturer to differentiate it, so as not to fall into the spam mailbox or that the same recipient of the mail gets fed up with receiving it over and over again and marks them as spam. spam.
The main difference is that in email marketing the user is interested in receiving information, while in spam It is not like this.
Do you think that email marketing is a good advertising strategy? We invite you to tell us about it in the comments section, at the bottom of the page.
{loadmodule mod_dchtml,coobis}