Netflix It is one of the most popular services to watch streaming movies and series in the world. And there are many of us who started testing it thanks to its offer that allows you to try the platform for free for the first 30 days.
However, this option Free Trial it's going to be out of stock soon, at least as far as the US market is concerned.
Netflix free trials come to an end
Change of strategy
Netflix free trial for 30 days It was a fairly simple marketing strategy. You watch series and movies for a month, you get hooked on some of them and you end up choosing to pay. It was a favorable strategy for both sides: for the client who could be sure of what he wanted and for the platform that ended up hooking undecided clients.
However, now the platform has decided that this is not the most appropriate strategy to promote its services. As a company spokesperson recently acknowledged to Variety magazine, they are now looking for new marketing strategies in the US that allow them to continue accessing users without having to give them a free month before they start paying.
One of the strategies that the company is carrying out is the creation of the platform Netflix Watch Free, which was released last August. In it, US users can access some of the content of the streaming service for free. So they can know what is cooked in the service without having to try it all.
And the other platforms?
Netflix is not the first platform that has chosen to stop offering its free service in the United States. A few months ago, Disney + opted for the same strategy. Therefore, it is not ruled out that in the coming months there will be more and more streaming services that stop allowing us to access content for free at first. Of course, other services such as HBO, Amazon and Apple TV at the moment have not stopped allowing us to access their services for free.
What will happen in Spain?
At the moment, Netflix has not commented on whether it will follow the same strategy in other countries. Therefore, we do not know if Spain we will continue to have access to the free trial for a long time. At the moment it seems that it will continue to be so, but we are not sure if in the long term the decision taken in the US will be extended to different countries.
Do you think it is a good strategy for Netflix to remove the 30-day free trial? Do you think the fact that this free trial is no longer available will lose customers? In the comments section below you can give us your opinion about it.