Ama-logo athathwa njengenye yezindlela ezingcono kakhulu zokuheha izethameli, futhi izinkampani eziholayo zinaka kakhulu lapho zikhetha uphawu lomkhiqizo wazo. Kungenzeka ukuthi usubone izimpawu ezibukwayo eziningi ezikhanga amehlo endaweni yakho, futhi usuzikhumbule engqondweni yakho isikhathi eside. Uyaliqonda iphuzu lami lapha? Ilogo eyakheke kahle idlala indima ebalulekile empumelelweni yomkhiqizo, futhi abantu bavame ukubona umkhiqizo kulogo yawo. Yingakho izinkampani ezidumile zikhokha inani elikhulu lezinsiza ekwakhiweni futhi zicele usizo kubaklami abangochwepheshe mayelana nalokhu.
Wake wayibona ilogo ethi “M” emgwaqeni ngenkathi ushayela? Yini efika engqondweni ngokushesha ngemva kokubona lolu phawu? Impela ivela kumkhiqizo odumile wakwaMcDonald's. Lawa amandla elogo eqinile ekhombisa inhloso yebhizinisi.
Ngokocwaningo, izinkampani ezinezimpawu ezingabonakali zehlulekile ukujabulisa izethameli, okube nomthelela ekusebenzeni kwemikhiqizo nezinsizakalo zazo.
Kodwa singayenza kanjani ilogo ephumelelayo ngaphandle kokuchitha imali eningi? Ingabe kufanele siqashe umklami oqeqeshiwe ngale njongo?
Hhayi-ke, awudingi ukumosha imali eningi ngokuthola usizo kumklami njengoba ungasebenzisa uhlelo lokusebenza lokwakha amalogo olusebenza ku-inthanethi ukuze dala ilogo maduze. Ungathola izinhlelo zokusebenza ezihlukene zokuklama ku-inthanethi, futhi ungakhetha noma iyiphi yazo ngokuya ngezidingo zakho.
Kodwa-ke, kubalulekile ukubheka izici ezimbalwa kuhlelo lokusebenza lomenzi we-logo ngaphambi kokuzilungiselela. Izici ezilandelayo kufanele zifakwe kuhlelo lokusebenza lomenzi wamalogo ukuze udale idizayini ekhangayo yebhizinisi lakho.
Umtapo omkhulu wezifanekiso zezifanekiso
Esinye sezici ezibaluleke kakhulu okufanele zifakwe kuhlelo lokusebenza lomenzi wamalogo olusebenzayo ukuthi kufanele libe nomtapo wolwazi omkhulu wezifanekiso eziklanywe kahle. Lezi zifanekiso zenza kube lula kubasebenzisi abasha ukuklama ngaphandle kokuhlupheka.
Abantu abaningi abasebenzisi noma yiziphi izinhlelo zokusebenza eziku-inthanethi zokuklama ngoba nje bakholelwa ukuthi kudinga isethi yekhono ukwenza noma yini ngalawa mathuluzi aku-inthanethi. Lezi zinhlelo zokusebenza ziza nezifanekiso ezakhelwe ngaphakathi ezikusiza ukuthi udizayine ilogo edonsa amehlo, wenze izinguquko ezilula ngokuchofoza okumbalwa kudivayisi yakho.
Uma umdali welogo yakho engakwazi ukukunikeza izifanekiso ezakheke kahle, kufanele uqale ukufuna olunye uhlelo lokusebenza ngewebhu.
yakhiwe ngendlela engacacile
Uhlelo lokusebenza lomenzi welogo olusebenzayo luhlala lunesakhiwo esilula nesicacile esiza abasebenzisi balo ukuthi baklame ngaphandle kwesithiyo. Njengoba kushiwo ngenhla, kunabasebenzisi abaningi okungenzeka bangabi nolwazi olufanele mayelana nezinhlelo zokusebenza eziku-inthanethi.
Uma i-interface yohlelo lokusebenza lomenzi welogo ingaqondakali futhi ingacacile, kungase kube nzima ukuyisebenzisa. Lokhu kuzonciphisa ngokuzenzakalela udumo lohlelo lokusebenza. Isakhiwo esihlanzekile, imiyalelo ecacile, namathebhu afanelekile enketho ngayinye kwenza uhlelo lokusebenza lusebenziseke futhi luhehe.
Ukubaluleka kwelogo ebhizinisini ukuze likhule
I-logo ibhekwa njengobuso bomkhiqizo, futhi uma ukubukeka komkhiqizo kungakhangi, singacabanga kanjani ukuthi umkhiqizo unikeza imikhiqizo yekhwalithi? Ngesikhathi sokuklama, udinga ukukhumbula ukuthi i-logo kufanele ihluke futhi ibe nenjongo. Udinga ukuchaza uhlobo lwebhizinisi lakho nokuthi hlobo luni lwemikhiqizo noma amasevisi owanikezayo kumakhasimende akho. Uma unomkhiqizo ohlobene nemfashini futhi nelogo yakho ibonakala imele iklabhu yezemidlalo, izokunikeza umbono ongemuhle. Yingakho isifundo esifanele semakethe, ukuhlaziya ilogo yabaphikisi bakho, kanye nengxoxo emfushane kungaba yinzuzo ekuklameni ubuciko bekhwalithi ephezulu.
Futhi, ilogo ekhangayo iyindlela engcono kakhulu yokuxhumana namakhasimende akho. Abantu ngokuvamile banobudlelwane obuqinile nemikhiqizo edumile, futhi uphawu ludlala indima ebalulekile kulokhu. Wake wayibona ilogo ye-Apple Company? Udinga isingeniso esengeziwe? Noma uhlobo oludumile lwe-Nike brand?
Ilogo iba ubunikazi bomkhiqizo; yingakho uhlelo lokusebenza lomenzi we-logo olusebenzayo kufanele lusetshenziswe ukuklama ilogo enhle nekhangayo.
Ukusonga izinhlelo zokusebenza zokwenza amalogo
Ama-logo angenye yezingxenye ezinethonya elikhulu ebhizinisini futhi adlala indima ebalulekile ekukhuleni komkhiqizo. Indlela evamile yokuklama yayiyisicefe futhi ibiza, idinga ukuthi ucele usizo lochwepheshe ukuze uqhamuke nelogo eyingqayizivele.
Kodwa-ke, ngokuthuthuka kwezobuchwepheshe, manje sesingakwazi ukudala izinto ezinhle ngokusebenzisa uhlelo lokusebenza lomenzi welogo. Uhlelo lokusebenza olusebenza kahle lwe-inthanethi lisivumela ukuthi sizenzele amalogo ngokwethu nangesikhathi esifushane. Ulwazi okuxoxwe ngalo ngenhla lungakusiza uqonde izici ezibalulekile zohlelo lokusebenza lomenzi welogo okufanele ube sengqondweni yakho ngenkathi uzikhethela olulodwa.