Ukwenyuka kwezinhlelo zokusebenza zeselula nakho kudale indlela yokwenza imali ngamasevisi eziwanikeza abasebenzisi. Izindlela ezisetshenziswa kakhulu imodeli yokubhalisa, inkokhelo yesikhathi esisodwa neyokuphila konke, izikhangiso kanye nokuthenga ngaphakathi nohlelo. Isikhathi eside, okuhamba phambili ezinhlelweni eziningi kube imodeli yokubhalisa, kodwa impumelelo yayo isekude nokuqinisekiswa.
Umbiko omusha ovela ku-Revenue Cat, inkampani ehamba phambili yamathuluzi okuphatha okubhaliselwe, uyasikhanyisela Amathrendi, izinselele namathuba abhekene nonjiniyela bohlelo lokusebenza ngo-2024.
Guqula okulandiwe kube ababhalisile abakhokhelwayo, iwona mgomo
Ukuze uthole impumelelo ekubhaliseni izinhlelo zokusebenza zeselula uncike esicini esisodwa esibalulekile: guqula okulandiwe kube ababhalisile abakhokhelwayo. Ngokombiko, u-1.7% kuphela wokulandiwe oguqulelwa kwababhalisile abakhokhelwayo phakathi nezinsuku zokuqala ezingu-30. Nakuba lesi sibalo singase sibonakale siphansi, sigqamisa ukuthi kubaluleke kakhulu ukuthuthukisa ulwazi lomsebenzisi kusukela ngesikhathi sokuqala.
"Ukuhlola okuningi kuqala kwenzeka emahoreni angu-24 okuqala," kusho u-Jacob Eiding, i-CEO ye-Revenue Cat. "Unenhloso enkulu yabasebenzisi ngaleso sikhathi, ngakho-ke. kufanele ugxile ekuzixhumeni kusukela ekuqaleni"U-Eiding uyacacisa.
Ukushoda kwewindi lokuqala lamahora angama-24 kungaba iphutha elibizayo, njengoba amathuba okuthi umsebenzisi abuye ehla kakhulu.
Ukwehluka kwendawo kanye nezigaba
Umbiko uphinde waveza umehluko obonakalayo ngokwendawo naphakathi kwezigaba zohlelo lokusebenza. INyakatho Melika ihamba phambili, nge-LTV (inani lempilo yekhasimende) isilinganiso samasenti angu-35 ngokulanda ngakunye ngezinsuku eziyi-14, ngokuphindwe kane kunesilinganiso somhlaba wonke samasenti angu-8.
Ngakolunye uhlangothi, amanye ama-niches athile kwamanye amazwe anikeza amanani okuguqulwa aphezulu. Ngokwesibonelo, ngaphezu U-10% wokulandwa kwezinhlelo zokusebenza zezemfundo e-South Korea oguqulelwa kwababhalisile abakhokhelwayo.
“Ungadangali uma uhlelo lwakho lokusebenza lungekho phezulu ku-5% wemali engenayo,” kweluleka u-Eiding. «Gxila kuma-niches lapho ungaphumelela khona kalula“, ephetha.
Izigaba ze ezempilo, ukufaneleka kanye nemidiya yokuzijabulisa ivame ukuba namazinga aphezulu okuguqulwa nokugcinwa ngaphezulu, kuyilapho izinhlelo zokusebenza zokuhamba nezokukhiqiza zisala ngemuva.
Khomba amamodeli ayingxubevange kanye nemvuselelo
Amamodeli ayinhlanganisela ahlanganisa okubhaliselwe neminye imithombo yokwenza imali, njengokukhangisa noma izimakethe zangaphakathi nohlelo, ziyazuza.
Ngaphezu kwalokho, ukuvuselelwa kwababhalisile bangaphambili kumelela ithuba okungafanele liphuthelwe. Ngaphezulu kuka-10% wababhalisile banyanga zonke abafufusayo baphinde bavuselele ukubhalisa kwabo phakathi nezinyanga eziyi-12 ezizayo.
«Ukuvuselela kuyisici esikhulu semodeli yokukhula yezinhlelo zokusebenza“Kuchaza u-Eiding. "Labo basebenzisi bebevele bezimisele ukukhokha kanye, ngakho-ke maningi amathuba okuthi baphinde bakhokhe uma ubanikeza isisusa esifanele."
Izinselelo zokugcinwa kanye nomthelela we-AI
Ukwehla okungu-14% kwamazinga okuvuselela okubhaliselwe konyaka ngo-2023 kuyakhathaza kakhulu emakethe yezicelo. Izizathu eziqondile kunzima ukunquma, kodwa kukholakala ukuthi kungase kube ngenxa yezinto ezifana nokwehla kwamandla emali kanye nokugcwala kwezimakethe.
Ngakolunye uhlangothi, ukwanda kokutholwa kwe I-Generative Artificial Intelligence, njengamamodeli wezilimi ezinkulu (LLM), ingaba nomthelela oguqulayo embonini yohlelo lokusebenza.
"Nakuba kusesekuseni kakhulu ukusho ukuthi i-AI izoshintsha ngokuphelele izinhlelo zokusebenza zeselula, sizobona ukuhlanganiswa okwengeziwe kwe-AI okuzothuthukisa ulwazi lomsebenzisi nenqubo yokudala," kubikezela u-Eiding.
Onjiniyela bohlelo lokusebenza lweselula abangasebenzisa le datha namathrendi bazobekwa endaweni engcono kakhulu yokuphumelela ngemodeli yokubhalisa.