Instagram Search has become a powerful tool of the social network, which many neglect its use. When we go into Instagram, we regularly watch content from users we follow. But there are probably other profiles that we don't know about, that also post things that interest us. To do this, the social network launched its Instagram Search engine some time ago.
In principle, it is an Instagram search engine, but in this section of the app and the web, we can also find suggestions about content and profiles that may interest us. In this post we are going to show you a little how it works Instagram Search to search for people, profiles and hashtag, so you can get more out of it.
Intagram Search, the search engine for people, profiles, photos and hashtag
Instagram Search as a photo and video search engine
The algorithm that Instagram uses to select the images that appear in its search engine has not been made public. Therefore, we do not know exactly what criteria are followed for it. However, we do know some clues about it.
Thus, among the images and videos that appear to us, we usually find content similar to what we have previously commented on or given like. And this is because the social network understands that this is the content that interests us.
Content from accounts similar to those we follow will also appear. For example, if you follow various Real Madrid players or a few contestants from Operación Triunfo on the social network. At this point, it is easy that in Instagram Search you can often see photos uploaded by other soccer players from the merengue group or singers from the popular program. From the accounts we follow, the app gets an idea of what we like.
Finally, the algorithm also tends to highlight us very popular content, that is, those photos and videos that have had a great following.
How to appear in the search engine of Instagram Search of other users
If you use Instagram professionally, to promote your brand or your work, appearing in the Instagram Search section of other instagramers can be very important. And for this there is no special secret. Uploading interesting and quality content is the best way to achieve this. Using the hashtags related to your theme is something obvious, so that people interested in what you do can find you.
It is important that you know your target, so you can know what kind of content your potential customers may be interested in.
Hashtag Finder with Instagram Search
Hashtags are also a very important element of the Instagram social network. When using any of the hashtag on instagram more prominent, it is easy for you to have greater engagement, that is, for your content to be seen more by instagramers and to be more popular. And we have already commented that this is one of the points that the network takes into account when organizing its search engine.
Find the most popular Instagram hashtags
Something very practical that we can do is that we can find the most popular Instagram hashtags. And it is, if we are going to use the Instagram search engine, put the hash symbol # followed by words of our interest. we write it but we don't click on search, we leave it written for a few moments.
After just over 1 second, it will show a list with all the hashtags that start with that word. And what is better, how many times has it been used. Whether it's been used millions of times or hundreds of thousands, you've already found a popular hashtag that you can use in your Instagram posts.
Do you often use Instagram Search or are you not a big fan of this tool? We invite you to tell us your impressions in the comments section.