Facebook-owned Instagram has launched a new video and music remixing feature called "Reels" to compete with Chinese short video maker app TikTok.
In the photo social network they are giving the wolf ears (TikTok) and they are getting their act together, even if it is necessary to copy functions from other photo or video apps.
Reels for Instagram, short videos with music
Like TikTok, users can soundtrack their “Photo Reels” with a huge catalog of music.
Also borrow the audio from anyone else's video to create a remix of their meme or joke." commented on the report.
Facebook CEO Mark Zuckerberg recently said that in several countries around the world, TikTok has gotten ahead of Instagram.
He also mentioned that TikTok works very similarly to Instagram's Explore feature.
According to Vishal Shah, Vice President of Product at Instagram, the best way to be successful is to know who you are, what you stand for, and how you want to grow.
“Instagram is the home of creativity and expression. That has been true since the day we were founded. That's why we have a vast and robust ecosystem of creators. It's also why you see so many different platforms. It's not just about video." Shal told IANS in a recent interaction.
"It can be photos, it can be Stories, it can be video and the benefit we see from a platform like Explore is that we have the ability to look at the broader ecosystem, not just the people you follow directly," said.
Platforms like Instagram and Facebook face stiff competition from TikTok. TikTok's owner now plans to invest in emerging countries like India despite calls to ban the app.
In November of last year, Facebook quietly launched a standalone app called "Lasso" to compete with TikTok. On Lasso, which is currently available in the US, users can record themselves dancing and lip-syncing to music, similar to what they can do on TikTok.