Google sued for $5 billion for tracking users in incognito mode

Google must face a $5 billion lawsuit for tracking users in incognito mode

About 9 months ago, it came to light, how Google was sued for $5 billion for tracking users on incognito mode, and now a California judge has finally allowed the privacy case against Google to proceed. This means that Google must face the lawsuit and pay damages if found guilty.

Google fails to escape $5 billion lawsuit over data collection

The report comes from Bloomberg, and it talks about how the case was allowed to proceed because Google failed to notify users about the data collection that was taking place. The lawsuit was originally filed last year in the summer and suggested that Google collects data even when users are in incognito mode, which ignores the purpose of the mode as it is supposed to hide browsing.

This is what the statement says:

Google tracks and collects consumers' browsing history and other web activity data regardless of what security measures consumers take to protect the privacy of their data.

The demand of the Google Chrome browser when activating incognito or private mode

According to the lawsuit filed, the websites use Google tools to track and collect browsing data even when users deny that the chrome browsers they do it. On top of that, apps linked to services like Google Analytics can also be used to collect the same data, even when browsing on your Android devices.

The judge in San Jose, California, has stated that "Google failed to notify users that Google is involved in alleged data collection while the user is in private browsing mode." The $5 billion lawsuit against the company seeks $5.000 in damages for each potentially affected user. In the meantime, Google continues to hold its own and talks about how it notifies those using incognito mode that "websites may collect information about your browsing activity."

Apparently, this move is still not enough to get the search engine giant out of the situation at this point. The judicial process against the company will continue. We'll keep you posted as this story unfolds and more news about the lawsuit is shared.

Let us know what you think about this lawsuit and if it will influence your decision to use Google Chrome services and its private or incognito mode of browsing.


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